Advertising to black people.

These concepts are socially constructed and have been given much weight. What are your thoughts?
Post Reply
Helms
Middle Weight
Middle Weight
Posts: 187
Joined: January 4th, 2005, 10:41 am
Location: Hamilton, Ontario

Advertising to black people.

Unread post by Helms » April 14th, 2005, 12:58 pm

I'm not sure if it's different in the US, but I've noticed something kind of funny up here on TV. I've specifically noticed this with Mcdonald's ads. I've seen them do two versions of the same commercial. I'll see a Mcdonalds commercial with a wholesome white family etc. and then I flip to BET or and they will have the SAME commercial, only the family is black and they'll have hip-hop beats or something in the background. Do they think this is necessary? Will white people not buy food from there if the commercial isn't all white? Will black people not eat there if there's white folks on the commercial? It just seems stupid to me.

Anyways, I just was thinking of this today after someone emailed me this comic:

[img]http://images.ucomics.com/comics/bo/2005/bo050412.gif[/img]

Helms
Middle Weight
Middle Weight
Posts: 187
Joined: January 4th, 2005, 10:41 am
Location: Hamilton, Ontario

Re: Advertising to black people.

Unread post by Helms » April 14th, 2005, 1:00 pm

I just found out that one's from two days ago. Here's two more.

[img]http://images.ucomics.com/comics/bo/2005/bo050413.gif[/img]

[img]http://images.ucomics.com/comics/bo/2005/bo050414.gif[/img]

User avatar
purplecityhello
Light Heavy Weight
Light Heavy Weight
Posts: 1851
Joined: October 7th, 2004, 10:51 am
Location: Harlem World aka Purple City
Contact:

Re: Advertising to black people.

Unread post by purplecityhello » April 14th, 2005, 1:28 pm

yeah some things are obvious in commercial targeted towards black people

-slang
-music
-channels (notice you dont see any black commercials on ABC but UPN turns into BET once the clock strikes 8pm)

User avatar
WhiteBoy
Middle Weight
Middle Weight
Posts: 852
Joined: November 11th, 2004, 10:06 pm
Location: ChicagoBurbia
Contact:

Re: Advertising to black people.

Unread post by WhiteBoy » April 14th, 2005, 2:38 pm

my question is: does this tactic work?

User avatar
KrazieShadow
Straw Weight
Straw Weight
Posts: 65
Joined: April 14th, 2005, 4:04 pm

Re: Advertising to black people.

Unread post by KrazieShadow » April 14th, 2005, 7:00 pm

i dont get it

se11
Heavy Weight
Heavy Weight
Posts: 2247
Joined: October 12th, 2004, 9:48 pm
Location: NYC

Re: Advertising to black people.

Unread post by se11 » April 14th, 2005, 7:09 pm

Helms wrote:I just found out that one's from two days ago. Here's two more.

[img]http://images.ucomics.com/comics/bo/2005/bo050413.gif[/img]

[img]http://images.ucomics.com/comics/bo/2005/bo050414.gif[/img]


i dont know if thats really trying to get black or urban people to eat mcdonalds. i actually found that pretty funny.

Anonymous20

Re: Advertising to black people.

Unread post by Anonymous20 » April 15th, 2005, 6:54 am

It's stupid..
should we have our own 50 Cent, Ja Rule etc?
our own dave chapelle?

User avatar
WhiteBoy
Middle Weight
Middle Weight
Posts: 852
Joined: November 11th, 2004, 10:06 pm
Location: ChicagoBurbia
Contact:

Re: Advertising to black people.

Unread post by WhiteBoy » April 15th, 2005, 11:21 am

se11 yeah, the comic itself is pretty funny,
maybe they were aiming at younger easier manipulated children that could put pressure on mommy and daddy to take them out for some chicken nuggets.
if an enterprise can put and idea in your head and leave you humming along to the beat,,, then that is where the impact comes from, not from getting you to think that 50cent eats BigMac's.

Helms
Middle Weight
Middle Weight
Posts: 187
Joined: January 4th, 2005, 10:41 am
Location: Hamilton, Ontario

Re: Advertising to black people.

Unread post by Helms » April 15th, 2005, 12:56 pm

Let me just clarify that those comics are NOT by Mcdonalds. It's a daily strip called the boondocks, it's just making fun of the recent MickyD's ads. I've seen the cheesburger ad they mention. It's funny because obviously it was made by some marketing directors that have no idea what "I'd hit it" means.

Here's another question, in LA and other areas with large hispanic communities, does Mcdonalds run all Latino ads? Just curious.

User avatar
purplecityhello
Light Heavy Weight
Light Heavy Weight
Posts: 1851
Joined: October 7th, 2004, 10:51 am
Location: Harlem World aka Purple City
Contact:

Re: Advertising to black people.

Unread post by purplecityhello » April 15th, 2005, 1:18 pm

haha these white guys didnt know it was the Boondocks

User avatar
WhiteBoy
Middle Weight
Middle Weight
Posts: 852
Joined: November 11th, 2004, 10:06 pm
Location: ChicagoBurbia
Contact:

Re: Advertising to black people.

Unread post by WhiteBoy » April 15th, 2005, 2:14 pm

purplecityhello wrote:haha these white guys didnt know it was the Boondocks


im starting to wonder about you homie, why you gotta go there with "these white guys"?
your basing ignorance on skin color,

BlaKK
Super Heavy Weight
Super Heavy Weight
Posts: 5533
Joined: December 7th, 2003, 2:17 pm
Location: s/s riverside
Contact:

Re: Advertising to black people.

Unread post by BlaKK » April 15th, 2005, 4:02 pm

Typical Corporations trying to Capitalise on Minorities. By using the slang, The Talk of Black People. Personally I dont find nothing against them, It is there company and there money on there own ads. It is up to oneself to discearn from Silly corporate tricks.

Same goes for ciggeretts, They too use short more appealing Words to name there ciggeretts Such as "Kool". To attract the Younger smokers. They make it Sound as witty as They can.

Not only does Mcdonalds Use the Slang of a particular race to draw customers for profit, they also Vent the smell of there Food into surrounding areas, Which is why when you drive near a Mcdonalds 9/10 times you will get a large scent of there French Fries in the air, Even when your across the blocc. Why is it You cant smell the French Fries when Your actually in the resturaunt, Yet you can When your driving near it??? Think about it.

Anyway I can go on and on With Silly corporate tricks so Im going to chill now cuz its friday and im getting some pussy tonight. Ill be back though.

User avatar
Unlimited
Straw Weight
Straw Weight
Posts: 96
Joined: February 15th, 2005, 6:15 pm
Location: WestSide I.E

Re: Advertising to black people.

Unread post by Unlimited » April 15th, 2005, 4:19 pm

Helms wrote:Here's another question, in LA and other areas with large hispanic communities, does Mcdonalds run all Latino ads? Just curious.


Yes. In Spanish too.

se11
Heavy Weight
Heavy Weight
Posts: 2247
Joined: October 12th, 2004, 9:48 pm
Location: NYC

Re: Advertising to black people.

Unread post by se11 » April 15th, 2005, 4:29 pm

mcdonalds is known to spend over a billon or so dollars on advertising a year, so it's even more of there benefit if they make comericals and ads that appear to kids, whites, blacks, and hispanics.

BlaKK
Super Heavy Weight
Super Heavy Weight
Posts: 5533
Joined: December 7th, 2003, 2:17 pm
Location: s/s riverside
Contact:

Re: Advertising to black people.

Unread post by BlaKK » April 15th, 2005, 4:36 pm

That is very true Helms, They spend more money on advertisng then they do on beef.

User avatar
WhiteBoy
Middle Weight
Middle Weight
Posts: 852
Joined: November 11th, 2004, 10:06 pm
Location: ChicagoBurbia
Contact:

Re: Advertising to black people.

Unread post by WhiteBoy » April 15th, 2005, 11:18 pm

BlaKK wrote:They spend more money on advertisng then they do on beef.


that is because its not beef, it is meat.

BlaKK
Super Heavy Weight
Super Heavy Weight
Posts: 5533
Joined: December 7th, 2003, 2:17 pm
Location: s/s riverside
Contact:

Re: Advertising to black people.

Unread post by BlaKK » April 16th, 2005, 11:37 am

Very true, it is artificial and composed of a variety of different meats. A large Australian chicken processor describes a nugget as a mouthful of batter, water, soybean (sometimes passing as chicken), skin, fat and - entirely dependent on how much you've paid - chicken meat particles. Your not even getting real Deal Chicken Or Beef. Which is one reason I dont fucc with there shyt. Make my own Eat My own.

User avatar
purplecityhello
Light Heavy Weight
Light Heavy Weight
Posts: 1851
Joined: October 7th, 2004, 10:51 am
Location: Harlem World aka Purple City
Contact:

Re: Advertising to black people.

Unread post by purplecityhello » April 17th, 2005, 5:55 pm

WhiteBoy wrote:
purplecityhello wrote:haha these white guys didnt know it was the Boondocks


im starting to wonder about you homie, why you gotta go there with "these white guys"?
your basing ignorance on skin color,


what might seem as just a slight little cartoon you overlooked in the papers for the past 10 years is big in the black community, they about to have a show on adultswim --- yeah it was funny ya thought the comic was an actual advertisement, if it helps you out i just found out who bam margera was today

User avatar
WhiteBoy
Middle Weight
Middle Weight
Posts: 852
Joined: November 11th, 2004, 10:06 pm
Location: ChicagoBurbia
Contact:

Re: Advertising to black people.

Unread post by WhiteBoy » April 17th, 2005, 6:03 pm

purplecityhello wrote:
WhiteBoy wrote:
purplecityhello wrote:haha these white guys didnt know it was the Boondocks


im starting to wonder about you homie, why you gotta go there with "these white guys"?
your basing ignorance on skin color,


what might seem as just a slight little cartoon you overlooked in the papers for the past 10 years is big in the black community, they about to have a show on adultswim --- yeah it was funny ya thought the comic was an actual advertisement, if it helps you out i just found out who bam margera was today


aight player, i don't feel so bad, bam is like an idol to us whiteboy's, came from notso much, had a band, mad it semi big acting a fool, got on tv and made it huge. plus the man can skate the hell out of a board, i new those clips were cartoons homie, 'mcdonalds gonna kill me, i aint afriad to die,'

User avatar
purplecityhello
Light Heavy Weight
Light Heavy Weight
Posts: 1851
Joined: October 7th, 2004, 10:51 am
Location: Harlem World aka Purple City
Contact:

Re: Advertising to black people.

Unread post by purplecityhello » April 17th, 2005, 6:16 pm

did ya know that Swizz Beats signed one of the kids from Growing Up Gotti - they in cassidy new video

BobBarker
Straw Weight
Straw Weight
Posts: 69
Joined: December 1st, 2004, 8:07 pm
Location: Brooklyn, NY

Re: Advertising to black people.

Unread post by BobBarker » April 17th, 2005, 6:57 pm

lol you serious? i thought they looked familiar. is it the imma hustla video?

User avatar
purplecityhello
Light Heavy Weight
Light Heavy Weight
Posts: 1851
Joined: October 7th, 2004, 10:51 am
Location: Harlem World aka Purple City
Contact:

Re: Advertising to black people.

Unread post by purplecityhello » April 17th, 2005, 7:06 pm

haha yeah homie ^^^ thats my shit

User avatar
Dr Funky
Light Heavy Weight
Light Heavy Weight
Posts: 1104
Joined: April 1st, 2005, 9:35 pm
Location: Niagara Falls

Re: Advertising to black people.

Unread post by Dr Funky » April 17th, 2005, 7:53 pm

McDonalds changed their to "I'm lovin it."
Check out this website to see all of their slogans

[url]http://en.wikipedia.org/wiki/McDonald%27s_TV_campaigns_and_slogans[/url]

amd this one to see the "I'd Hit It" accident. (Stupid asses)

[url]http://en.wikipedia.org/wiki/I%27m_lovin%27_it[/url]

User avatar
WhiteBoy
Middle Weight
Middle Weight
Posts: 852
Joined: November 11th, 2004, 10:06 pm
Location: ChicagoBurbia
Contact:

Re: Advertising to black people.

Unread post by WhiteBoy » April 17th, 2005, 8:35 pm

wow, i wonder who came up with that idea, really, who was the initial person to coin that phrase? and then who ran with it, just to see the differences that they might have?

User avatar
Dr Funky
Light Heavy Weight
Light Heavy Weight
Posts: 1104
Joined: April 1st, 2005, 9:35 pm
Location: Niagara Falls

Re: Advertising to black people.

Unread post by Dr Funky » April 17th, 2005, 8:55 pm

Some dumbass with a Million dollar house that wants more sales probably

User avatar
jae
Middle Weight
Middle Weight
Posts: 323
Joined: December 13th, 2004, 4:51 pm
Country: United States
If in the United States: California
What city do you live in now?: Los Angeles
Location: Southern California

Re: Advertising to black people.

Unread post by jae » July 17th, 2005, 2:23 am

purplecityhello wrote:yeah some things are obvious in commercial targeted towards black people

-slang
-music
-channels (notice you dont see any black commercials on ABC but UPN turns into BET once the clock strikes 8pm)


I've noticed that myself. I'm not really sure how to feel about it yet, because we cant really blame corporate america for these kinds of advertising bits because we (black people) are often the ones in these commercials selling ourselves short. I think sometimes it's cool to see advertising that fits "my" reality, but sometimes i think it's a joke. But then again, how would we act if we weren't on ANY commercials??? The only thing that i can say to people in these positions to do these commercials is this: think outside the pocket for a minute and ask yourself, does this help or does this promote something more negative.

User avatar
Fatestar
Straw Weight
Straw Weight
Posts: 58
Joined: September 6th, 2004, 3:08 am

Unread post by Fatestar » July 17th, 2005, 2:56 am

purplecityhello wrote:
haha these white guys didnt know it was the Boondocks


Why are you so racist against white people?!?

User avatar
Kab
Straw Weight
Straw Weight
Posts: 56
Joined: September 1st, 2003, 10:46 am
Location: St.L N/s

Unread post by Kab » July 17th, 2005, 2:52 pm

Fatestar wrote:purplecityhello wrote:
haha these white guys didnt know it was the Boondocks


Why are you so racist against white people?!?


Haha, move on with that. If I walk up to a white guy and ask him about the Boondocks comic strip what are the chances he knows what I'm talking about? Some just don't know, hell if my mom didn't hand me the comic strip and ask me to read it I wouldn't either.If ignorance is not knowing then there is no argument

Now for the real deal, some of these ads I see make eyes roll in the back of my head. I can complain to my folks about it and that's it. Lack of taste but we asked for it.

Anyway, consider them ads 2fors.
1) To keep organizations like the NAACP and etc off their asses.
2) If it helps to push more product & brand recognition while pushing #1 it pays for itself.

Post Reply

Return to “Race and Ethnicity, Racial Relations & Racism”