Roc Nation Sued Over Use of Logo
By Lora Neng
WWW.STREETGANGS.COM STAFF WRITER
April 1, 2011
Volcom filed a trademark infringement lawsuit against Roc Nation, a company owned by Jay-Z, for using a diamond logo which they claim is very close to the one they have been branding since 1991. Volcom manufacturers street wear and uses a similar registered trademark on their Volcom Entertainment logo.
The complaint filed March 29th in the Central District of California claims, “While Roc Nation appears to have initially used the diamond only in combination with the words ‘Roc Nation’ it is now using the diamond log on its own, causing a likelihood of confusion among consumers.”
AllHipHop obtained an exclusive copy of Volcom’s complaint, claiming they had already requested that Roc Nation stop using the diamond logo which has covered their line of clothing, records and Skullcandy Roc Nation Aviator headphones. The plaintiff alleges to have invested over $100,000,000 in marketing their logo. Although an amount in damages being sought has yet to be released, Volcom is seeking an injunction against Roc Nation to have all products bearing the similar trademark to be destroyed. The lawsuit includes additional charges for false designation of origin, trademark dilution, and unfair competition.