Breaking Ad: When Hip-Hop First Went Corporate

Kyle Coward | The Atlantic
Apr 21 2015, 7:45 AM ET

hip hop in commercial adsFirst up is the Wu-Tang Clan’s Method Man rapping over a minor-key piano sample atop a clblankic East Coast boom-bap beat, climaxing with a roar and proclaiming that he likes to wet his whistle with a 40-ounce. The camera pans past Ol’ Dirty Bastard with a lady on his lap, and the mic is thrown to Raekwon, who’s gallivanting on a rooftop and dropping mid-tempo paeans about the art of imbibing. The scene, interspersed with shots of a large beer bottle exploding and re-forming, then switches to Ghostface ki*lahh in front of a bodega, frenetically waxing poetic about the pleasures of liquid yeast.

But this alcoholic ode wasn’t a video for a track off from a Wu-Tang Clan solo album. This 30-second 1994 commercial was part of a campaign for St. Ides, a low-cost, previously obscure brand of malt liquor, that was the first to weave a hip-hop aesthetic into its central messaging.

Today—when Dr. Dre is an Apple executive, Jay-Z has partnered with Samsung on an album release, and Snoop Dogg has appeared in Chrysler commercials—the St. Ides campaign appears strange, a relic from a time when hip-hop culture hadn’t yet earned wider Madison Avenue respect.

Read more here: http://www.theatlantic.com/business/archive/2015/04/breaking-ad-when-hip-hop-first-went-corporate/390930/

Posted by on Apr 21 2015. Filed under Entertainment. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

18 Comments for “Breaking Ad: When Hip-Hop First Went Corporate”

  1. GRTkillA

    breals CUZ ki*lEd…cainES mom a PEE PEE

  2. GRTkillA

    jros FAM ki*led JROS no LEGS

  3. GRTkillA

    …DREAmeR 187….

  4. GRTkillA

    scRAPA puTA shot n lEG….mtown ki*lah……2 mO’

  5. GRTkillA

    iGHT juAREZ

  6. GRTkillA

    sons a cute DEAD boDY

  7. GRTkillA

    comERCE sniTCCH

  8. GRTkillA

    gambLerZ crEW

  9. GRTkillA

    eaZY DOEz iT

  10. GRTkillA

    suRENOS roTTIng on da siDE

  11. GRTkillA

    looK no HANDS

  12. GRTkillA

    fart SCRAP 4 lyFE……..

  13. GRTkillA

    u wanna DIE hoLMES……………

  14. GRTkillA

    REAL jchick

  15. GRTkillA

    haha borDER paTROL

  16. GRTkillA

    onyX sLaMMED

  17. GRTkillA

    cripS ki*l scrAP dOg?

Leave a Reply

*

Search Archive

Search by Date
Search by Category
Search with Google

Photo Gallery

Log in |
  • Home
  • Hispanic Gangs
  • Homies Figures – The Original Homies
  • Prison Gangs
  • The Inside Man – Confidential Informant, Los Angeles Gangs & the LAPD
  • Email
  • Connecticut Drug Threat Assessment report – 2003
  • Dianne Feinstein Report, The Gang Prevention and Effective Deterrence Act: Combating the Spread of Gang Violence – 2003
  • National Alliance of Gang Investigators 2005
  • L.A. Area Terrorized by Marauding Youngsters
  • Other Cities
  • Three persons were killed by shotgun blast in hotel on Vermont Avenue, 1979
  • Jamiel’s Law, proposed by Mayoral candiate Walter Moore
  • MAYOR VILLARAIGOSA, CHIEF BRATTON, AND LOCAL AND FEDERAL LAW ENFORCEMENT AGENCIES ANNOUNCE MAJOR CRACKDOWN ON L.A. STREET GANGS
  • Los Angeles Police Gang Enforcement Initiaitives – 2007
  • My Kingdom Come – 2015
  • Passing of Vincent A Alonso
  • Bibliography on street gangs for the gang researcher
  • Cal State Long Beach T-Shirt from “Oldest Bloods” Series
  • Four Pacc Crips car alliance
  • SG Music Group
  • Crip Gangs
  • Bloods
  • Asian Gangs
  • Forums
  • Shop
  • Injunctions
  • Contact information streetgangs.com
  • Resources
  • Contact