17 State Attorney Generals Blast Snoop For Drink Endorsement

By Lora Neng
WWW.STREETGANGS.COM STAFF WRITER
April 25, 2011

Public outcry against what is perceived as a promotion of alcoholic consumption to youth has finally amounted to pressure from 17 state attorney generals in letters to Pabst Brewing Company to stop marketing their “Blast” malt beverage in advertising that features Snoop Dogg. Fox 8 News quotes Maryland Attorney General Douglas F. Gansler as saying that the drink by Colt 45 is a “binge-in-a-can.”

“Blast” is a fruity malted beverage whose 23.5 ounce can resembles soda pop, but at an alcoholic content of 12%, it doubles that of most beers. Raquel Guillory, spokeswoman for the Maryland attorney general, said, “They’re marketing it as a single serving when in reality it’s five servings in a can.”

The Pabst Brewing Co. chief marketing officer Jon Sayer responded to the letter in a written statement that “As with all Pabst products, our marketing efforts for Blast are focused on conveying the message of drinking responsibly.” And, “To that end, the alcohol content of Blast is clearly marked on its packaging.”

Past petitions against other beverage companies have already halted the sale and production of select high-alcohol-content drinks from MillerCoors and Anheuser-Busch.

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