Hip-Hop Artists Weigh In on the Tanning of America

By Lora Neng
WWW.STREETGANGS.COM STAFF WRITER
October 17, 2011

The “tanning of America” is a phrase that is catching on through a previously homogeneous media industry. The phrase is getting a boost particularly from a book by the same title released earlier this year in Steve Stoute’s thesis about “how hip-hop created a culture that rewrote the rules of the new economy.”

Author and music marketing executive Stoute traced the evolution of hip-hop musicians being recognized for their art, from early invitations to rappers to collaborate with white rock stars to the eventual rise of the largest celebrity in the arena, Eminem, as a white rapper. Stoute maintains that the controversy surrounding hip-hop is that it is not an in-the-moment disposable product but an ongoing culture that changes lifestyles.

The Tanning of America continues as an online project that will be conducting numerous interviews with hip-hop artists today having come out of the streets to succeed in the corporate business model. The latest statement comes from Pete Rock, who although he recognizes that hip-hop has improved race relations, as Jay-Z originally opined, also gives credit to black leaders for paving the way for mainstream acceptance.

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