Former Wu-Tang GM Branching Brand Management To Africa
By Lora Neng
WWW.STREETGANGS.COM STAFF WRITER
November 17, 2010
Cedric Muhammad has his brand management sights set on international ambitions. Already having worked with the Wu-Tang Clam, McDonalds, the U.S. State Department of Housing and Urban Development, and the Indonesian government during their currency crisis in 1998, Muhammad’s new CM Cap Hip-Hoppreneur service is now being launched to serve artists from the United States and Africa who have interests in expanding their market potential between the two countries.
AllHipHop.com, a client of the CM CEO’s strategies, provided this quote: “My goal is to help them build earning potential even when the music stops and to demonstrate that the future of the business lies not in hot beats and rhymes or great performance alone, but more importantly, in brands and leadership qualities that represent the best interests and aspirations of people and organizations – at a local and international level.”
West African entertainment company Storm 360 already announced its marketing partnership with CM Cap to promote Nigerian Hip-Hop star Naeto C’s forthcoming album ‘Super C Season.’
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Posted by Lora
on Nov 17 2010. Filed under Entertainment.
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