Tupac Lives As A Hologram At Coachella
By Lora Neng
WWW.STREETGANGS.COM STAFF WRITER
April 16, 2012
Tupac Shakur was resurrected for one performance over the weekend at Coachella. His visage appeared before the concertgoers in Indio in a joint performance of “Hail Mary” and “2 of Amerikaz Most Wanted” with Snoop Dogg and Dr. Dre, who instigated the program. Collaborator Nick Smith of San Diego company AV Concepts told MTV, “It was his [Dr. Dre’s] idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life.”
While figures for such a feat range from $100,000 to $400,000, Smith would not disclose the actual cost or techniques for the production, or even how much of the vocals are original to the deceased rap legend, but he explained, “You can take their likenesses and voice and … take people that haven’t done concerts before or perform music they haven’t sung and digitally recreate it.” The hologram is said to have taken four months to create with life-like movement, proportion, and detail fidelity, under the direction of Dr. Dre.
The media company president has far sights for this holographic technology, believing in its emotional as well as financial rewards. “I can say it’s affordable in the sense that if we had to bring entertainers around world and create concerts across the country, we could put [artists] in every venue in the country.”
Image source: Getty